Branding News: TfL to rationalise its design roster
Transport for London (TfL) has begun a review of its marketing and corporate design roster as it looks to cut the number of agencies that work on the £500,000 business.
According to TfL, the slimmed-down roster will give agencies remaining
on the list a better chance of being awarded work.
The public-transport operator will select between eight and 10 suppliers
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for the three-year contract next April, following a five-month tender
process.
Its roster currently comprises 12 agencies.
The agencies will work across areas including logo and ticket design,
signage, maps and information points.
The rethink is the latest in a line of reviews by TfL, including its
£6m creative account.
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