Experian makes two promotions within marketing services

by Julia Pearlman, Brand Republic 01-Dec-05, 07:30

LONDON – Experian has made two senior promotions in its marketing services business, with Patrice Bendon promoted to head of data acquisition and product marketing, and Chris Smith to sales director for bureau services.

Bendon previously held the role of senior product manager for three years.

In her new role, Bendon will oversee the data product management acquisition and develop Experian's National Canvasse and Canvasse Lifestyle data products and services.

Chris Savage, UK managing director for Experian's marketing services division, said: "Patrice's promotion recognises the major contribution she has made to the development of our National Canvasse, lifestyle and modelled data proposition.

"With a firm commercial understanding of what clients want from data, Patrice is well equipped in her new role to ensure that our data continually sets new standards in performance."

Smith has held a number of senior sales positions within the marketing services division of Experian, most recently as senior development manager for four years.

In his new role, Smith will be responsible for driving sales revenues from the division's range of direct marketing bureau services.

David Coupe, managing director of Experian's international marketing services division, said: "Throughout his career at Experian, Chris has successfully developed major accounts to add value to our clients' businesses.

"He has a firm understanding of what our clients want from us and how to create the right solutions to deliver against their strategic marketing objectives."

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