Wonderbra campaign scoops top award for Publicis Conseil Paris

by Joe Lepper, Brand Republic 01-Dec-05, 15:00

LONDON – Publicis Conseil Paris has won this year's Eurobest 2005 Outdoor Grand Prix award for its pan-European campaign for Wonderbra.

The poster campaign features the shocked expressions of people in a restaurant, bar and on an escalator, creating the impression they are staring at someone wearing the bra.

This turns on its head the iconic ad for the product, featuring model Eva Herzigova with the strapline "Hello Boys".

The print version of the campaign also won a Gold award in that category, and the agency came second behind TBWA\Paris in the top agency of the year category.

Other winners include: Foote, Cone & Belding Lisbon, which won the Print Grand Prix for a campaign for Grande Reportagem Magazine; RAF Stockhom, which won the TV/Cinema Grand Prix for its "Karl Lagerfeld for H&M" spot; and the Interactive Grand Prix was won by Neue Digitale Frankfurt for its Adidas Sport Style Y-3 website.

A total of 4,269 entries were submitted and judging took place in London this week.

According to the panel, radio was the weakest category with judges unable to award a Grand Prix winner.

UK-based firms performed relatively poorly in the awards, winning no Grands Prix. However, Gold awards presented to home firms included: DDB London for its outdoor and print campaign for Harvey Nichols; and Saatchi & Saatchi for a print campaign for children's footwear brand Buckle My Shoe.

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