BIMAS 2005: Best business to business - Winner - Kendall Tarrant

A project to promote the firm aimed to bring this idea to life with a
concept the audience could relate to and showed that Kendall Tarrant
understood what it was looking for in a candidate.

Hence, the 'Interview from Hell' microsite featured six films of
extremely unsuitable candidates to highlight the endline: 'It's not just
the people we put in front of you. It's the people we don't.'

So far, the site has gained a silver nomination at the 2005 D&AD Awards
and won a bronze Cyberlion at Cannes 2005 for online advertising.

Judges said: "It was refreshing to see the business-to-business category
has evolved to be much more engaging. 'Interviews from Hell' is a
brilliant insight into the world of recruitment. It takes a very dull
topic and delivers a compelling human story to which everyone can
relate. You have to view every one."

Criteria

This recognises the project that best uses interactivity to promote b2b
products or services. The judges looked at how business needs were met
by a service that could not be replicated offline.

SHORTLISTED
Allied Domecq web site
Client: Allied Domecq
Agency: Wheel

FT Ad Toolkit
Client: FT.com
Agency: Goodtechnology

Jestico + Whiles
Client: Jestico + Whiles
Agency: Unit9

The ANNAs
Client: Newspaper Marketing Agency
Agency: MRM Partners UK

Penguin Catalogues
Client: Penguin Books UK
Agency: DC Interact