Honda F1 begins hunt for 2007 title sponsor
LONDON - Honda Racing F1 Team, formerly known as BAR Honda, is seeking a title sponsor for the 2007 season.
Lucky Strike will retain the title sponsorship until its deal expires after the 2006 season, but it is understood that the team has begun a formal search for its successor.
Honda UK marketing director Simon Thompson is expected to compile a shortlist of brands, with talks set to commence imminently.
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The team was renamed Honda Racing last week, following British American Tobacco's decision to relinquish its ownership of the team.
The European Union's ban on tobacco advertising had meant that BAT branding would have been ruled out of appearing at more than half of next season's races.
Honda, which already owned 45% of the team, has now secured the remaining 55% from BAT.
The new branding will see Honda return to its racing roots of the 60s.
The original creamy off-white colour and traditional numbering of its cars will return.
It is thought other tobacco sponsors will follow suit to downgrade their sponsorship over the coming season.
Mild Seven is reassessing its title sponsorship of the Renault F1 team, with Spanish telecoms giant Telefonica a possible replacement.
However, Marlboro renewed its deal with Ferrari in September, to last until 2011.
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Honda: hunting 2007 title sponsor
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