P&G withdraws ads as Sky negotiations collapse
Procter & Gamble has failed to agree terms with Sky for the 2006 commercial airtime for the Gillette brands it acquired in January 2005.
Bernard Balderston, P&G's associate director for media, negotiates the
advertiser's TV airtime deals direct with broadcasters. They are then
implemented by media agency Starcom UK.
However, it is understood that his negotiations with Sky Media, which
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as well as Sky's channels, have reached an impasse and that Gillette ads
are not appearing on its stations.
No one at Sky, Starcom or P&G would comment.
Separately, WPP's GroupM, which includes MindShare, MediaCom and
Mediaedge:cia, has failed to conclude its TV airtime deal with ITV over
its digital channels ITV2, ITV3 and ITV4.
Advertisers affected include Unilever, Ford and GlaxoSmithKline,
although insiders say that their campaigns are being transmitted on the
channels and that discussions continue.
GroupM's contract with ITV1 is not affected by the dispute.
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