Young Bond books to be developed with mobile game and website

by Jennifer Whitehead, Brand Republic 12-Jan-06

LONDON - Young Bond, the new character based on the early life of James Bond, is to be the star of a new website and mobile game after appearing in his first novel last year.

Young Bond is a series of books written by 'Fast Show' writer Charlie Higson and published by Ian Fleming Publications. The books follow the exploits of secret agent James Bond in his youth.

Fleming Media, part of Ian Fleming Publications, has appointed creative agency Cake to promote the books with a new mobile game, created by Player One, and website, just as the second book in the series, 'Blood Fever' is being published.

The site will let users take on the role of Young Bond and solve mysteries in order to unlock new content and get the full experience of the online community.

It will feature games, prizes, audio extracts from the book and webcasts with Higson, the author.

The mobile game is based around the first book 'Silverfin', which looks at how Bond embarked on his life of intrigue and espionage. Visitors to the Young Bond site will receive a text code so they can download the game.

Cake was involved in all stages of the development, from concept and creative ideas, to the production and promotion of the website and promotion of the mobile game.

'Blood Fever' features Bond as a 13-year-old, who is on a mission to rescue feisty blonde Amy Goodenough, the kidnapped sister of his best friend Mark.

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