Holistic launches email division as it bolsters team with new hires

by Staff, Brand Republic 17-Jan-06, 07:30

LONDON - Holistic List Management has expanded with two appointments and launched a start-up specialist email list management division.

Glenn Murphy joins from list broker MDA Media, where he worked on accounts such as Tesco and Ford. Prior to that, he was with PPS developing accounts with major DM agencies and brokers. Murphy started his career with list broker Lloyd James, where he rose to the level of director before leaving.

At Holistic, Murphy will focus on increasing the firm's broker/agency client base, as well as growing the list portfolio.

The second new hire is Gary Sanders, who began his career at Claritas and was most recently with The Preference Service, where he worked on developing the publishing and automotive sectors before rising to head the direct sales team.

Sanders will be head up and grow Holistic's email list management division, which is a core focus for the company, owned by Interactive Prospect Targeting, in the coming 12 months. The new division will offer e-marketing services and expertise to email list owners throughout the industry.

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