Salesforce.com upgrades AppExchange

by Daniel Farey-Jones, Brand Republic 19-Jan-06, 07:30

LONDON - Salesforce.com has incorporated Harte-Hanks data and NextMark's A+ Lead Finder into its AppExchange on-demand platform.

Users get access to worldwide company data from the Harte-Hanks CI Technology Database, in the form of Diamond Data for the AppExchange CRM platform, developed by Harte-Hanks Trillium Software.

A+ Lead Finder, developed by NextMark, is available free to users until April. It provides access to more than 50,000 specialised prospect lists available for sales and marketing campaigns.

Adam Gross, director of product marketing at Salesforce.com, said: "Diamond Data equips our users with the industry's 'best in class' data quality solutions, leveraging the power of Harte-Hanks Trillium Software's leading global data quality solution and the richness and depth of the Harte-Hanks CI Technology Database."

"NextMark has provided our users with a portal into the world of specialised prospect lists, which may have never been available to them before."

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