More Fashion Awards celebrate high street fashion and ad campaigns

by Julia Pearlman, Brand Republic 23-Jan-06, 11:00

LONDON - More magazine is celebrating its reader's favourite designers, retailers and fashion advertising campaigns at its annual fashion show at London's Koko.

The Emap-owned magazine is due to launch its second annual awards ceremony on February 22, as voted for by its young female readers.

There are 17 categories up for grabs including Must-Have Partywear Award, Best Value for Money, High Street Designer of the Year, Most Addictive Online Shopping Site, Best Sports Brand, More Retailer of the Year, PR of the Year and Ultimate Shoe Retailer.

The fashion show is being supported by hair brand Schwarzkopf ahead of its relaunch this year.

Last year, Miss Sixty and La Senza were awarded joint winners of the Most Impactful Advertising Award, River Island won Most Aspirational Mail Order Catalogue and Asos.com won the award for Most Addictive Online Shopping Site.

There is even an award for More Fashion Thief Award for Britain's Most Stylish Celebrity, which last year went to Sienna Miller, with Victoria Beckham and Cat Deeley commended in this category.

Donna Armstrong, editor of More magazine, said: "After last year's tremendous success, we are really excited about running the event again. The awards show our appreciation to the fashion industry, which season after season provides our readers with inspirational fashion within their budgets.

"The More Fashion Awards is all about saying thank you to all those who have contributed to making us rush to the shops to buy the latest celeb look, or catwalk trend."

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