Everyman seeks agency for ninth annual cancer awareness campaign

by Ben Bold, Campaign 20-Jan-06

Everyman, the male cancer charity, is in the hunt for an agency to create a campaign to raise awareness of testicular and prostate cancer.

The organisation is approaching agencies directly and plans to launch
its ninth annual campaign in June. Last year, Delaney Lund Knox Warren &
Partners created a viral, press and poster campaign starring the pop

star Rachel Stevens.

In the 80-second viral, "Rachel gets fruity", a scantily clad Stevens
told male viewers to put their hands down their trousers and get hold of
their testicles.

She went on to explain how to detect cancerous lumps and bumps.

The press execution showed Stevens holding a plum and displayed the
campaign website address, www.rachelgetsfruity.com.