Xfm expands its national coverage
GCap's indie-rock brand Xfm has expanded its national coverage and brought 11 of its Storm digital radio licences into the Xfm network.
The move increases Xfm's audience by 10% to 836,000 listeners and means
it will broadcast for the first time in Leicester, Norwich, Nottingham,
Coventry, Cambridge, Bournemouth, the South West, and the M4
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All regions will hear the same DJs, including breakfast show host Lauren
Laverne, who took over from Christian O'Connell when he left to join
Virgin Radio.
But in the North East, South Coast and Midlands, locally relevant news,
traffic, travel and events listings will be put together by producers in
GCap's regional hubs.
The remaining non-London area multiplexes will receive a national
service for the time being, but content will gradually be localised.
Xfm Scotland, launched earlier this month, has its own DJs and all
content is produced in Glasgow. A similarly independent Manchester
station is expected early this year.
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