Metro rejigs sales to mirror pan-regional client structures

by Daniel Farey-Jones, Brand Republic 25-Jan-06, 11:00

LONDON - Metro International is expanding its London-based global sales team with a 'multi-local' arm to mirror the market-by-market media arrangements of multinational clients such as Procter & Gamble and H&M.

The arm is headed by global key account director Michael Craig, formerly sales director at Metro New York where he doubled revenue in 15 months. Before joining Metro International in 2004, he was at the Evening Standard and The Times.

He will work alongside Metro International's local sales directors and will report to Greg Miall, director of global sales.

Miall said: "The traditional pan-regional model does not adequately serve the needs of clients where decisions are taken locally. Metro is replicating the organisational structure of these multi-local clients to ensure that central and local teams work more closely together and the best ideas from the network are shared with each country."

Metro also made other appointments, with Michael Pennington joining from The Economist as group account director for internationally based clients and agencies, and Emma Siggins from CNN as senior account manager.

The company now publishes 61 editions of the Metro free newspaper in 88 cities in 19 countries in Europe, North and South America and Asia.

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