Govt launches ads against marijuana
The Government is to run a campaign warning people about the dangers of cannabis.
Mother will create the £1.5 million burst of ads, which will run
on national radio and in the national and regional press from March to
April. A second phase will run after the period when government
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PHD will handle media planning and Profero will be responsible for
online.
The drive will use the Government's drug awareness brand, Frank, to warn
young people of the health risks of using cannabis. A second strand,
aimed at adults, will remind people that marijuana is still illegal and
highlight the penalties for producing, dealing in and possessing it.
Critics say the Home Office is hoping to clear up confusion surrounding
its mixed messages on cannabis. Two years ago, the drug was downgraded
from a class B to a class C drug.
There was speculation that the Home Secretary, Charles Clarke, would
reverse the decision, but last week he announced cannabis would remain a
class C drug.
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