Teletext Holidays upgrades digital text service

by Daniel Farey-Jones, Brand Republic 31-Jan-06, 11:00

LONDON – Teletext Holidays has revamped its digital text service on Sky to provide clients with opportunities to use more visual display advertising.

Banner advertising on the holiday index pages directs consumers to a brand's exclusive display pages, which being more advanced in their design come closer to the quality of TV and press advertising than the old text-orientated service.

The new display service is already being used by clients including Thomas Cook, Hilton, Airtours and Thomson.

Stephen Dunk, deputy managing director of Teletext Holidays, said the service provided advertisers with innovative ways for them to present their branding and to create their own brochures.

"It means that Teletext Holidays is further integrated into holiday advertisers wider marketing campaigns and is an even more effective brand building tool for those advertisers," he said.

An audience of 2.7m people visits Teletext's digital services every week, of which 1.5m view Teletext Holidays pages.

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