Diary: Pick of the Week - Mother/Amnesty International
James Hamilton is impressed with Mother's new cinema ad for Amnesty International:
"Using a fake shopping channel to highlight the arms trade and the ease
with which weapons can be bought and sold is genius. The art direction
is spot-on, the script is perfect and the cause a worthy one. It's just
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a shame that the media spend won't stretch to TV as well as cinema -
this ad deserves as big an audience as possible." It was written and art
directed by Mother and directed by Dougal Wilson through Blink
Productions.
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