BBC Magazines to launch kids' title
BBC Magazines is to launch its first weekly children's magazine next month, titled Cbeebies Weekly, featuring characters from the BBC's most popular children's shows, including Teletubbies, Tweenies, Fimbles, Bob the Builder, Balamory and Big Cook Little Cook.
The first issue goes on sale from 22 March.
The BBC hopes to sell 70,000 copies of the magazine, which will be
priced £1.75 and will have a unique tall heavyweight cover and
collectable covermounts.
ADVERTISEMENT
The multi-character format echoes the BBC's monthly title Toybox, but
the publisher aims to reflect the weekly scheduling of the Cbeebies
digital channel, which will be promoted with the prominent positioning
of the station's logo on the front page. It will also crosspromote the
Cbeebies website.
The tie-in aims to create anticipation for the programmes and promote
the message of learning through play, focusing on encouraging
parent/child interaction and activities to promote reward accomplishment
with a removeable reward chart and "I did it" stickers.
Pauline Cooke, publisher at BBC Magazines pre-school group, said: "Our
research has shown that parents extend their trust of the Cbeebies
channel to the magazine in terms of quality and educational value.
CBeebies Weekly will be at the heart of our portfolio."
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments