Research Now unveils B2B panel and expansion plans

by Sam Matthews, Brand Republic 13-Feb-06, 08:00

LONDON – Research Now is launching a European business-to-business sub-panel as part of its plan to invest in specialist panels across Europe.

Research Now's sub-panel will survey 75,000 key business decision makers across Europe, providing B2B researchers with detailed quota sampling for research projects.

The panel was sourced from Research Now's 800,000-strong Europe panel and is made up of 20,000 business professionals in the UK, 16,000 in Germany, 14,000 in France, 14,000 in Spain and 10,000 in Italy.

Researchers can profile these people in terms of: their position within their company; their profession, ie finance, HR, marketing; and the size of the company they work for, for more detailed analysis.

In addition, Research Now has also examined levels of decision-making ability within specific business sectors.

Andrew Cooper, Research Now managing director, said the B2B panel was the agency's first stage in building extensive specialist panels.

"We can now provide business-to-business researchers with access to mainstream business-to-business decision makers across Europe. The next stage of our build is to take this across more European countries and to provide access to more specialist decision makers," he said.

Alex Sunnerstam, client services director for Research Now's B2B sub-panel, added: "The profiling was conducted in response to client demand for more targeted information for business to business research and provides a reliable source of sample for a range of business to business research projects."

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