Greenfield/Ciao launches online panels in three Asian markets

by Staff, Brand Republic 20-Feb-06, 08:00

LONDON – Online market research agency Greenfield Online and its European subsidiary Ciao have launched panels in Japan, South Korea and China.

The new panels will allow Greenfield and Ciao's clients worldwide access to respondents for market research in the region. The company has already attracted 35,000 double opt-in Asian respondents.

Survey sampling will include health, automotive, lifestyle, media, IT and telecoms, personal finance and employment details.

Albert Angrisani, president and CEO of Greenfield/Ciao, said: "The Asian market represents a valuable potential expansion opportunity for us as many of our current large clients have a strong presence in Asia."

In addition, the panels complement Greenfield's existing presence in Australia to provide greater presence throughout Australasia, which Angrisani calls "an emerging and important market for online data collection".

For each country, Greenfield/Ciao has built local language platforms, websites and surveys, as well as developed local currency incentive systems and appointed local panel managers.

The process kicked off in December last year when the Japanese and South Korean panel recruitment sites were established. The Chinese panel site was established last month.

Gunnar Piening, senior vice-president European and Asian sales and operations at Greenfield/Ciao, said: "There is growing demand for high quality online sample and data collection services in Asia from our global clients.

"We look forward to begin filling current demand from our own proprietary panels as soon as possible."

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