Ipoints signs up three new loyalty partners

by Daniel Farey-Jones, Brand Republic 21-Feb-06, 07:00

LONDON - Online coalition loyalty programme Ipoints has brought three new partners from new industry sectors on board.

Moonpig.com is an online greetings card company. Its managing director Nick Jenkins said: "We joined Ipoints because they already have an extensive membership and Moonpig cards will be a great addition to the Ipoints reward catalogue."

Datetheuk.com is a dating service that wants to use Ipoint to acquire and retain members. Its managing director Max Poliakov said: "We will be rewarding people with Ipoints both for taking out a free month's trial and subsequently for taking out a subscription -- the longer the subscription the more monthly points they can earn."

Home fitness equipment retailer Homefitnessdirect.co.uk's managing director Jonathan Adler was already a consumer member of the Ipoints scheme.

"Being a member of Ipoints.co.uk I already knew what a well-run scheme it is. For our business it enables us to offer a real concrete USP in what is a very competitive marketplace."

The scheme has more than 1m registered members who earn points from more than 300 online retailers.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.