City AM launches evening podcast for commuters
City AM, London's free morning daily business newspaper, is introducing a podcast for commuters.
The service, called City PM, launches this week, and will summarise the
day's City news as well as previewing the next day's paper. It will be
available for free download every weekday from 5pm.
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Research carried out by City AM revealed that more than half of its
readership owns an iPod or MP3 player.
The podcast is being launched in association with retail investment fund
management group Threadneedle Investments, which will have a sponsored
message at the start and finish of the five-minute broadcasts.
Presented in the style of a radio news bulletin, the podcasts will be
read by financial journalist Giles McMullen.
The downloads will be available from the websites of both City AM and
Threadneedle Investment.
City AM hopes the service will help it reach members of London's
business community outside its City of London and Canary Wharf
distribution points.
The paper, which was launched in September 2005, is distributed by hand
on weekdays between 6.30am and 10am in the City and business lounges at
London's airports. It claims to have a total daily distribution of about
70,000, with a readership of nearly 100,000.
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