Eurostar signs up to promote Da Vinci Code

Event 23-Feb-06

Eurostar has teamed up with Columbia Pictures to become global promotional partner for the forthcoming film The Da Vinci Code.

Under the multi-million dollar partnership Eurostar will promote the
film worldwide using above and below-the-line marketing, including
exposure at stations.

The team will work with Visit Britain, Visit London, Visit Scotland and

Maison de la France to encourage tourists to follow in the footsteps of

the film's hero, Robert Langdon.

From March to August, agencies including TBWA, Leg, Space, Stream,
Vizeum, Consolidated and De-Construct will work on the campaign with
Eurostar's marketing and corporate communications teams.

Greg Nugent, head of UK marketing said: "We will be developing one of
the most innovative campaigns produced by Eurostar to date."