Gfk establishes joint venture operation in Israel
LONDON – German research giant GfK has founded a joint venture retail and technology research company in Israel as it continues its international expansion
GfK has taken a 63.8% stake in the new company while Cypriot company MEMRB and Avinoam Brog, owner of Israeli Market Watch, will make up the remainder.
The company, GfK Retail and Technology in Israel, will provide sales information on technical consumer goods in Israel.
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Brands including Philips, LG, Samsung and Sony have expressed an interest in using the company for research.
Separately, GfK has upped its 33% stake in Swiss pharmaceutical research company Research Matters to 66% and opened a wholly owned division in Kazakhstan.
It has established a healthcare division in Thailand to add to its existing Asian operations in China, Hong Kong and Singapore.
Adding to its US retail and technology division, GfK has merged NOP World's US subsidiaries Audits and Surveys into the company.
GfK, the fifth largest market research group in the world, reported sales of €935m (£636m) last year.
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GfK: Israeli joint venture
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