Team Saatchi wins Domino's TV briefs

strategy for the past eight years. Team Saatchi is developing a
standalone UK campaign. The first ad will air in the spring and the
second in the autumn.

Robin Auld, the Domino's marketing director, said: "We are delighted to
appoint Team Saatchi to work with us. This is an exciting time for the
Domino's brand and we feel that Team Saatchi's ideas can help take us to
another level."

BLM handles Domino's media business. Team Saatchi has previously worked
on adapting Domino's global advertising for the UK market.

Sophie Hooper, the Team Saatchi managing director, said: "Domino's is an
innovative and dynamic company with incredible brand equity and
ambition. We are thrilled that our creative ideas were chosen."

Earlier this month, Domino's signed a two-year sponsorship deal with
20th Century Fox, allowing it to run ads and create branded products
based on The Simpsons.

Domino's advertising and new product development is funded centrally by
all its delivery franchisees.