Hedrush Media unveils independent traveller title Real Travel

by Daniel Farey-Jones, Brand Republic 27-Feb-06, 11:00

LONDON - A new magazine is launching into the independent travel market, with the publication of Real Travel by Bristol-based Hedrush Media.

The launch issue, priced at £2.99, hits newsstands this Thursday with a print run of 64,000 and a giveaway travel planner produced in association with Lonely Planet travel guides. Each issue will be saddle-stitched and come with a covermount.

The target audience is professionals taking career breaks, early retirers, gap year students and people travelling for work, charity and adventure sports.

Chris Kempster, the magazine's publisher, said: "We're aiming to expand the travel magazine market with Real Travel, as we think there's a lot of people who are passionate about travel but can't find an existing magazine that reflects their interest."

Hedrush Media also publishes International DJ and the Music Industry Manual.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.