Moneysupermarket set for first TV drive
Moneysupermarket.com, the financial products price-comparison site, has hired Doner Cardwell Hawkins to handle a multimillion-pound ad campaign.
The activity, which breaks today (Wednesday) and runs for six weeks, is
the company's first TV campaign. It will be followed at a later date by
work for sister site travelsupermarket. com, also created by Doner
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The work is designed to position moneysupermarket as the ultimate
virtual store. The ad shows a couple shopping for car insurance as
aisles of products revolve around them.
The execution for travelsupermarket shows the same couple searching for
a weekend in Barcelona.
In 2004 Moneysupermarket posted a 60% increase in sales, as its pre-tax
profits rose to £15.9m. Chief executive Simon Nixon paid himself a
dividend of about £5m.
The site, which generates 3m hits a month, is seen as one of the few
successes of the late-90s dotcom era. It is believed Moneysupermarket is
looking to build its brand ahead of a possible flotation on the stock
exchange.
Last April the company underwent a revamp, which saw its financial,
travel and insurance sites move to a single homepage. It also hired
technology provider Online DM to handle its e-marketing. The company
targets its 900,000 subscribers with about 30 campaigns a week.
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