Freeview sales surpass 10 million

by Sheelagh Doyle, Media Week 01-Mar-06, 11:57

Sales of Freeview digital boxes and televisions have passed the 10 million mark.

The service, which launched in October 2002, is now available in 6.4million homes, up by more than a third in the first two months of this year on the same period last year.
Ilse Howling, Freeview General Manager put the success down to the network's simplicity of having a one-off payment as well as a raft of channels. She said: "With the addition of new entertainment channels, including E4, More 4, Sky Three, ITV 4 and CITV, and with FilmFour on the way, we offer a compelling and simple route to digital TV. Our audience is genuinely mass market and mainstream – with the new channels attracting a younger audience than when we launched in 2002."

 

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