Premier seeks agency for £8m Quorn

January last year. It took over from JWT, which had held the account
since 2003.

Premier Foods' existing roster includes Clemmow Hornby Inge, Delaney
Lund Knox Warren & Partners and Ogilvy & Mather.

Last September, Premier Foods announced a substantial marketing
investment in its Quorn brand, following its £172 million
acquisition of the meat-substitute range from Marlow Foods in June.

Premier is hoping to exploit growing consumer interest in healthier
foods and promote Quorn to a wider audience.

It is understood that marketing activity for the brand will target not
only vegetarians but also individuals who are seeking to reduce their
meat intake.

Quorn has more than a 60 per cent share of the £155 million
meat-alternative category in the UK. The UK market accounts for 75 per
cent of the brand's global sales.

Quorn is Premier's biggest branded product, with sales of £79
million in 2004. The brand experienced a setback last year when it was
axed from McDonald's menu to make way for roasted vegetable toasted
sandwiches.

Earlier this year, Premier Foods moved its Branston product range out of
Delaney Lund Knox Warren & Partners into another of its roster shops,
Clemmow Hornby Inge, without a pitch.

The £6 million business, which includes the Branston Pickle and
Branston Beans brands, is expected to include further product launches
later in the year.