Email tracker: Emails tail off for airlines
Email is a natural marketing medium for airlines, given how many passengers book their flights online.
Campaigns tend to be about raising awareness of price promotions and
affinity marketing deals. In December 2005, the airlines sector
distributed 49 email creatives, the most prolific being Airline Network.
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sector, as the previous month saw a total of 68 email creatives
delivered.
NO. OF % OF
PROFILE CAMPAIGNS ALL SUMMARY
DISTRIBUTED CAMPAIGNS
Airline Network 9 18.4% Nine emails promoting a
December Sale', 'Boxing Day
Sale' and best fare alerts.
EasyJet 8 16.3% Eight newsletters promoting
winter and summer fares,
hotel and car hire deals.
Co-op Travel 7 14.3% Seven newsletters promoting
holidays in Spain and a 50
per cent discount on cruises.
American Airlines 5 10.2% Five e-newsletters promoting
US holidays, and saver fares
with a hyperlink to the
website.
British Airways 4 8.2% A total of four newsletters
announcing a fare sale as
well as a BA ski guide.
Qantas 4 8.2% Four communications promoting
the 'Quantas massive sale'
and extension of the sale.
Jet2.com 3 6.1% Three newsletters listing its
£21 fare to Milan and
other New Year bargains.
KLM 3 6.1% Three newsletters detailing
best fare deals, holiday
packages and city breaks.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
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