Ask.com brings name to air on Virgin Radio
Search engine Ask.com is publicising its name change with an on-air promotional campaign on Virgin Radio.
Last week, the site dropped its mascot, Jeeves. The butler has
disappeared from the engine's name and its branding, and the site has
been extensively redesigned.
Virgin listeners are being encouraged to experience Ask.com for
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DJ Ben Jones is challenging listeners to answer trivia questions to win
prizes, including a luxury city break, trip to see a top band or a movie
premiere.
Jones sets questions that can be solved with Ask.com and remind
listeners to go to the search engine to improve their chances of
winning. Participants win a prize directly related to the question.
The marketing campaign also includes a TV campaign with 10 and 30-second
spots, national press work and outdoor advertising on London
Underground. The promotion started yesterday (Monday) and runs until 9
March to coincide with the launch of the TV campaign.
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