Public confused by ethical labels
Nearly half of consumers are confused about the difference between Fairtrade, ethical and organic products, according to a study by Fraser Consultancy.
The report, timed to coincide with the start of Fairtrade Fortnight,
found that 58% of respondents would like more information on the
difference between the labels.
Despite this, two-thirds of UK consumers claim to have bought Fairtrade
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or ethical items in the past 12 months.
The Fairtrade label shows that producers have been paid a fair price for
goods, ethical products operate under a similar premise but are not
participants in the Fairtrade scheme, while organic items are produced
with minimal chemical use.
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