Adidas is Cannes' Advertiser of Year

Campaign 10-Mar-06

Adidas will pick up the Advertiser of the Year accolade at this year's Cannes Lions International Advertising Festival.

The award recognises Adidas' creative and imaginative approach to its
global brand communications, which is shared by 180 Amsterdam and
TBWA.

The honour also recognises the brand's influence on lifestyle trends

around the world. The Adidas president and chief executive, Erich

Stamminger, will collect the prize.

The brand has been awarded a total of 35 Cannes Lions across all media
over the past decade. Last year, the brand picked up 11 awards, among
them one for TBWA\Chiat Day's "magic run" TV spot.

Stamminger said: "We're honoured that the organisers of the Cannes Lions
Festival have chosen Adidas. With our partners, TBWA and 180 Amsterdam,
we continue to look for ways to push the creative boundary - creating
powerful campaigns, which can connect with consumers both emotionally
and personally."