British Lions hunt tie-ups for 2009 South African tour
LONDON - The British & Irish Lions rugby union team is seeking a sports marketing agency to find official partners for its 2009 tour of South Africa.
The organisation has invited a number of agencies to pitch for the account next month. The winning agency will handle all the team's commercial activities.
Octagon Marketing handled the British & Irish Lions tour of New Zealand last summer. Among the 2005 official supporters were Adidas, Lion Quality Eggs, Guinness and sports nutrition company Maximuscle.
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TalkSPORT's radio coverage of the tour was sponsored by DHL, while Gullivers Sports Travel was the official tour operator.
The Lions tour every four years, rotating between Australia, New Zealand and South Africa.
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Lions: seeking sponsors for South Africa tour
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