Australia body sees benefits in BACC ban
Tourism Australia has expressed its gratitude to the Broadcast Advertising Clearance Centre for generating 'free publicity' by imposing a ban on the use of the word 'bloody' in its latest TV ads.
The TV campaign, M&C Saatchi's first work for the tourism body, uses the
strapline 'So where the bloody hell are you?'.
The ads broke in Australia last month, but permission to broadcast them
ADVERTISEMENT
'We thank the UK authorities for the free publicity and invite them to
have a bloody good holiday in Australia, with the Commonwealth Games on
now and the Ashes coming later in the year,' said Tourism Australia's
managing director, Scott Morrison.
He added that he was aware a UK ban was likely, but the decision was
made to press ahead with the campaign, in the knowledge that it would
create additional interest and PR.
The ads are now being screened unedited on a dedicated website at www.
wherethebloodyhellareyou. com, where they have already been viewed by
more than 100,000 people, according to Tourism Australia.
Full-page ads promoting the website will run in UK and Australian
newspapers.
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments