ACNielsen aligns global marketing under Lee

by Staff, Brand Republic 27-Mar-06, 08:00

LONDON – AC Nielsen has extended Asia Pacific executive director Lisa Lee's remit to include communications programmes in Europe.

Lee is already responsible for Nielsen Media Research Asia Pacific and has global branding and marketing communications responsibilities for ACNielsen and the VNU Marketing Information Group.

She joined ACNielsen in 1994 and relocated to Sydney from Singapore in 1999.

Tom Markert, senior vice-president of global marketing for ACNielsen and VNU Marketing Information, said: "I am confident that Lisa's proven leadership, we will develop increasingly focused and effective communications programmes across regions."

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