Pernod Ricard hands £10m consolidated media planning and buying to Vizeum
Pernod Ricard has consolidated its £10 million UK media planning and buying account into Vizeum.
The agency snatched the business from the incumbent agencies
ZenithOptimedia and Media Planning Group.
The pitch, run globally but on a market-by-market basis, was called
after Pernod Ricard bought Allied Domecq for £7.4 billion last
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year. ZenithOptimedia handled UK media for former Allied brands such as
Malibu and Tia Maria. MPG was the incumbent Pernod Ricard UK agency,
working on brands including Jameson and Jacob's Creek.
Pernod Ricard announced a sales increase of 66 per cent to £2.5
billion for the second half of 2005. However, some analysts were
unimpressed by its growth forecasts following the Allied acquisition.
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