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The World: Amsterdam - Fortune appoints StrawberryFrog to global brief
StrawberryFrog has won the global above-the-line business for Fortune.
The agency has been charged with creating a campaign to help redefine
and rebuild the 76-year-old magazine brand.
The title, which was founded in 1930, is famous for features such as
Most Admired Companies and surveys such as Fortune 500, which lists the
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world's top 500 companies.
Gene Foca, the vice-president of consumer brands and marketing for the
Fortune/Money Group, said he believed the agency's mission to spark
cultural movements for brands suited the company's advertising needs.
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