Diary: Pick of the Week - Fallon/Ask.com

Robin Hicks is impressed by Fallon's debut spot for Ask.com:

"The 'if you don't ask, you don't get' idea for the brand formerly known
as Ask Jeeves is a welcome departure from the butler with the stilted
Stephen Fry voiceover. Beautifully shot, gentle and funny (I love the

Maori giant who gives the hero a piggyback), this left a dreamy, hopeful

aftertaste. Similar to Fallon's 'balls' spot, but with more of a human
touch." The ad was written and art directed by Micah Walker and directed
by Nick Gordon through Academy Films.