Global battle for Unilever hots up as Mehra quits Lowe

by Staff, Brand Republic 21-Mar-06, 14:45

HONG KONG - Omnicom Group has fired the latest shot in the battle for Unilever, luring Interpublic Group's Lowe Worldwide global head on the account, Asit Mehra, reports Media Asia.

It's understood Mehra, Lowe's London-based account chief and global planning director on Unilever, will head up DDB's global account in a similar position. Sources revealed to Media that Mehra's resignation was handed to network chiefs on Sunday, but added he was still attempting to negotiate a reduction of the required six-month notice period.

It remains unclear whether Mehra will be replaced, with insiders saying that Lowe's current structure, with global leaders assigned to individual brands, makes such a move unnecessary. Mehra will report to Omnicom CEO John Wren.

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