Advertising expenditure in the UK rises by 2.1%

by Media Week, Media Week 21-Mar-06

Advertising expenditure in the UK rose by 2.1% in 2005, according to Advertising Association figures.

However, growth has slowed compared to 2004, when it totalled 6%. The AA
attributes the deceleration to a slackening in consumer spending.

The research, compiled by the World Advertising Research Center, covers

national and regional newspapers, consumer and business magazines,

television, radio, outdoor, cinema, internet and direct mail.

The internet figures are WARC estimates, with expenditure for online due
for release from the IAB in the next few weeks.

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