TfL hunts agency for Oyster task

Marketing 22-Mar-06

Transport for London (TfL) is hunting a digital agency to create a dedicated website for its Oyster card.

Oyster-card users can currently access information and top up their card
online through the TfL website, but there is speculation that TfL is to
enable Oyster customers to pay for items such as newspapers with their

cards.

The government body has already discussed the brief and future online
development of the brand with several digital shops.

The Oyster card was launched in London in 2001. According to the latest
TfL figures, published in January this year, there are about 5m
Oyster-card users - a growth of 1.9m since December 2005 that has been
fuelled by price rises for non-users.

Oyster cards are valid on Tube, DLR, tram and national rail networks
within selected zones, and across all of London's bus network.

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