Daily Telegraph Business Club hires LBM to handle DM

by Joe Lepper, Brand Republic 23-Mar-06, 07:00

LONDON – The Daily Telegraph Business Club has hired LBM to handle its direct marketing activity for the next two years.

As part of the deal LBM, which began working for the club at the start of the year, has now become its official direct marketing partner until the end of 2007 and will manage its retention and acquisition campaigns.

This includes supporting and delivering its online direct marketing to existing members as well as attracting new members. Work also includes promoting a series of business seminars.

Ben Dixon, LBM managing director, said: "The team has spent a considerable amount of time working on this relationship and are delighted to announce such a prestigious partnership.

"It is a testament to the quality of the work that we have been delivering on behalf or our clients that this major media brand entrusts us to manage such an integral part of their newspaper."

Dave Sumner Smith, Daily Telegraph Business Club programme director, said: "We are delighted to be working with LBM and very happy indeed with our choice of direct marketing partner."

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