Guardian restructures to increase revenues

Ian Darby, Campaign 31-Mar-06

Guardian Newspapers is restructuring into four divisions in a bid to maximise revenues beyond display advertising.

The core activities of The Guardian, The Observer and Guardian
Unlimited, as well as human resources and marketing, will sit in a new
division called Guardian Content.

Other divisions created are Guardian Recruitment Solutions, Guardian

Professional and GNL Enterprises.

Guardian Newspapers is seeking a head for the Enterprises division,
which will maximise revenues from syndication, Guardian Weekly, Guardian
Films, Guardian Books and Money Observer.

Helen Bird, the general manager of Guardian Recruitment, will become the
managing director of Recruitment Solutions.

Colin Hughes, the managing director of the education division Learn,
heads Guardian Professional, which will develop revenues from content in
the business-to-business and education sectors.

Each division will operate as a separate unit reporting to the Guardian
Newspapers chief executive, Carolyn McCall. A key aim of the restructure
is to build revenues produced by the newspaper group by having dedicated
management to drive growth in different sectors.

McCall said: "After the focus on the newspapers, we needed to think
about digital and to demonstrate that the Berliner launch is only the
beginning of something, rather than an end in itself."

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