McCann and Tequila scoop Carbon Trust

Campaign 31-Mar-06

The Carbon Trust has awarded its £3 million assignment to raise awareness to McCann Erickson and Tequila\London after a pitch against its other roster agencies, Tullo Marshall Warren and the PR company Fishburn Hedges.

The government-backed organisation, which aims to persuade businesses to
reduce their carbon emissions, is gearing up for a high-profile campaign
to be created by the two winning agencies, due to run this summer.

McCann will work on above-the-line and acquisition work, while Tequila

is the lead direct and online agency. Both agencies are contracted until
2007. Tequila will subcontract media planning for the campaigns to
Manning Gottlieb OMD.

Media buying, which was not included in the pitch, remains with
Universal McCann, which has a contract with the trust until 2007.

Peter Hambly, the Carbon Trust's director of marketing and
communications, said: "We are really pleased to have such a strong line
of agency support in 2006-2007 and look forward to the campaign in June
raising carbon emission reduction up the business agenda."

According to Nielsen Media Research, the Carbon Trust spent £4
million on advertising last year, predominantly on a campaign that
highlighted climate change.