Cooler Newcastle Brown

by LISA CAMPBELL, Marketing 11-Jun-98

Scottish Courage has introduced thermochromatic labels on its Newcastle Brown Ale brand. The labels are designed with special heat-sensitive ink which changes colour when the bottle is chilled to the recommended serving temperature.

Scottish Courage has introduced thermochromatic labels on its

Newcastle Brown Ale brand. The labels are designed with special

heat-sensitive ink which changes colour when the bottle is chilled to

the recommended serving temperature.



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