Rizla encourages a little bit of passing... the parcel

by Danielle Long, Revolution UK 03-Apr-06, 15:30

LONDON - The iconic game of Pass the Parcel is going cyber in the latest campaign from Rizla.

The rolling paper brand aims to drive traffic to its website with the game, which offers users the chance to win more than 2,000 Rizla branded prizes, including the life-sized Rizla Rocket used in the brand's advertising campaigns.

The online Pass the Parcel permits each player to unwrap three layers of a gigantic parcel. Participants can receive more chances to win by referring others to the competition, for every new player a participant signs up to the website, they will receive another layer to unwrap.

According to Rizla, the online Pass the Parcel game is a perfect fit for the brand's image as fun, interactive, individual, colourful and creative.

The game was created by website development and online branding agency Sense Internet. Pass the Parcel launches at rizla.co.uk on April 26 and will run for four weeks.

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