JCDecaux expands Le Mans street furniture contract

by Sarah Woods, Brand Republic 06-Apr-06, 11:00

LONDON - French outdoor advertising giant JCDecaux has won the expanded street furniture contract for Le Mans Metropole, following a public tender.

The 15-year contract includes a total of 57 shelters across the new tramway project currently being developed by the local authorities, 290 bus shelters, 250 Citylight information panels, 50 large format billboards, 400 bus stops and nine columns providing information about cultural events.

JCDecaux will also take over the installation of 30 temporary signs directing people to the Convention & Cultural Centre, 19 street signs for the Plantagenet Centre and 78 street furniture panels reserved for public information.

Jean-Charles Decaux, co-CEO of JCDecaux, said: "Le Mans Metropole's decision to renew its trust in JCDecaux relects our commitment to high quality and innovation in the area of street furniture and further consolidates our position as the number one player in outdoor advertising in France."

The contract win follows in the footsteps of a 25% boost in profits announced last month, due to the group's expansion into China.

Following the purchases of MediaNation and Media Partners International, JCDecaux became the number one outdoor advertising operator in China, with a strong presence in the largest cities mainly through bus and subway promotion.

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