Selfridges and Mother end relationship

by James Hamilton, Campaign 07-Apr-06

Selfridges is parting company with Mother after three-and-a-half years, following the retailer's decision to invite other agencies to pitch for its Christmas 2006 campaign.

The retailer is now holding talks with two undisclosed London agencies
about its £1.7 million advertising account. It has written a brief
to increase footfall at its London, Manchester and Birmingham department

stores.

News of the review comes as Mother prepares to launch a new brand
campaign for Selfridges.

Mother won the Selfridges business in December 2002 after the retailer
decided to consolidate its marketing efforts with one agency.
Previously, it had used a portfolio of shops on a project basis.

The Mother partner Stef Calcraft said: "It has been a privilege to work
with Selfridges over the years and it is only fair to let somebody else
share in that experience now. The business is in great hands and will go
from strength to strength."