Tetley to take on Twinings RTD line
Tetley is to expand its presence in the ready-to-drink tea market, with the launch of a range called Aqua T.
It is understood that the line will be aimed at consumers seeking a
healthy alternative to carbonated soft drinks. It will compete with
Twinings' ready-to-drink range, and the Arizona green-tea brand.
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Aqua T is the latest development from Tetley, which is seeking to grow
its position in the soft-drinks market. It recently relaunched its
iced-tea range, which it rebranded T of Life, adding Green Tea with
Grapefruit and Green Tea with Apple variants.
The UK tea market was worth £655m in 2002, but sales declined to
£623m in 2004, according to Mintel.
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