Tetley to take on Twinings RTD line

Marketing 12-Apr-06

Tetley is to expand its presence in the ready-to-drink tea market, with the launch of a range called Aqua T.

It is understood that the line will be aimed at consumers seeking a
healthy alternative to carbonated soft drinks. It will compete with
Twinings' ready-to-drink range, and the Arizona green-tea brand.

Aqua T is the latest development from Tetley, which is seeking to grow

its position in the soft-drinks market. It recently relaunched its
iced-tea range, which it rebranded T of Life, adding Green Tea with
Grapefruit and Green Tea with Apple variants.

The UK tea market was worth £655m in 2002, but sales declined to
£623m in 2004, according to Mintel.

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