Rise lands place on 118 118 agency roster

Ian Darby, Campaign 14-Apr-06

The Number has appointed Rise Communications to the roster of agencies working on its 118 118 brand.

Rise will work across the 118 118 business, focusing especially on its
directory assistance text messages for consumers, and on its mobile
marketing service Txt//Ad. This service was launched recently as a

partnership with the search company Miva.

The agency's appointment will not affect other agencies on the 118 118
roster. These include OMD UK and Naked Communications.

William Ostrom, the commercial director at The Number, said: "The
appointment of Rise will make 118 118 even more relevant and useful to
millions of people."

Rise also handles communications planning for brands including The
Macallan whisky, BT, AOL and Reckitt Benckiser.

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